{"id":11039,"date":"2015-08-05T22:53:02","date_gmt":"2015-08-05T22:53:02","guid":{"rendered":"https:\/\/harissa.com\/news-wp\/?p=11039"},"modified":"2015-08-05T22:53:02","modified_gmt":"2015-08-05T22:53:02","slug":"le-truc-genial-de-steve-jobs-pour-convaincre-nimporte-qui","status":"publish","type":"post","link":"https:\/\/harissa.com\/news-wp\/le-truc-genial-de-steve-jobs-pour-convaincre-nimporte-qui\/","title":{"rendered":"Le truc g\u00e9nial de Steve Jobs pour convaincre n&rsquo;importe qui"},"content":{"rendered":"<div>\n<p>\n\t\tLe truc g&eacute;nial de Steve Jobs pour convaincre n&#39;importe qui<\/p>\n<p>\n\t\t&nbsp;<\/p>\n<p>\n\t\t&nbsp;<\/p>\n<\/div>\n<div>\n<div itemprop=\"articleBody\">\n<p>\n\t\t\t&laquo;Ce format en six phrases est &agrave; la fois souple et s&eacute;duisant. Il permet aux auteurs du pitch d&#39;exploiter la force du&nbsp;storrytelling,&nbsp;tout en respectant un cadre qui impose concision et discipline.<\/p>\n<p>\n\t\t\t&nbsp;<\/p>\n<p>\n\t\t\t&laquo;Imaginez-vous maintenant &agrave; la t&ecirc;te d&#39;une association sans but lucratif qui vient de cr&eacute;er un test &agrave; domicile du d&eacute;pistage du VIH et qui cherche des gens pour le financer. Votre &#39;pitch Pixar&#39; pourrait ressembler &agrave; ceci :<\/p>\n<p>\n\t\t\t&nbsp;<\/p>\n<p>\n\t\t\tIl &eacute;tait une fois&nbsp;une crise sanitaire qui mena&ccedil;ait de nombreuses parties de l&#39;Afrique.&nbsp;Chaque jour, des milliers de gens mouraient du sida et de maladies li&eacute;es au VIH, souvent parce qu&#39;ils ignoraient qu&#39;ils &eacute;taient porteurs du virus.&nbsp;Puis un jour, nous avons con&ccedil;u un kit VIH utilisable &agrave; la maison, peu co&ucirc;teux, permettant aux gens de se tester eux-m&ecirc;mes avec un simple pr&eacute;l&egrave;vement de salive.&nbsp;&Agrave; cause de &ccedil;a, davantage de personnes se soumettent au test.&nbsp;C&#39;est pourquoi&nbsp;les individus contamin&eacute;s demandent &agrave; se faire traiter et font en sorte de ne pas infecter les autres.&nbsp;Jusqu&#39;&agrave; ce qu&#39;enfin&nbsp;l&#39;expansion de cette maladie redoutable ralentisse et que davantage de gens jouissent d&#39;une longue vie.&raquo;<\/p>\n<p>\n\t\t\t&nbsp;<\/p>\n<p>\n\t\t\tVoil&agrave;. C&#39;est aussi simple que &ccedil;a. Vous &ecirc;tes d&eacute;sormais en mesure d&#39;&ecirc;tre aussi convaincant que l&#39;&eacute;tait Steve Jobs, l&#39;ex-pdg de Pixar.<\/p>\n<p>\n\t\t\t&nbsp;<\/p>\n<p>\n\t\t\tIl vous suffit pour cela de recourir au canevas du &#39;pitch Pixar&#39; pour r&eacute;diger un texte qui suscitera l&#39;attention de votre interlocuteur, quel qu&#39;il soit. Et pour pouvoir, par la suite, le communiquer avec efficacit&eacute; comme vous le souhaitez : via un rapport, via un expos&eacute; oral, etc. Pas mal, n&#39;est-ce pas?<\/p>\n<p>\n\t\t\t&nbsp;<\/p>\n<p>\n\t\t\tEn passant, le philosophe fran&ccedil;ais Blaise Pascal a dit dans&nbsp;De l&#39;esprit g&eacute;om&eacute;trique&nbsp;: &laquo;L&#39;art de persuader consiste autant en celui d&#39;agr&eacute;er qu&#39;en celui de convaincre&raquo;.<\/p>\n<p>\n\t\t\tOlivier Schmouker<\/p>\n<p>\n\t\t\t<a href=\"http:\/\/www.lesaffaires.com\/blogues\/olivier-schmouker\/le-truc-genial-de-steve-jobs-pour-convaincre-n-importe-qui\/580178\/3\">Source<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le truc g&eacute;nial de Steve Jobs pour convaincre n&#39;importe qui &nbsp; &nbsp; &laquo;Ce format en six phrases est &agrave; la fois souple et s&eacute;duisant. Il permet aux auteurs du pitch d&#39;exploiter la force du&nbsp;storrytelling,&nbsp;tout en respectant un cadre qui impose concision et discipline. &nbsp; &laquo;Imaginez-vous maintenant &agrave; la t&ecirc;te d&#39;une association sans but lucratif qui&hellip;&nbsp;<\/p>\n","protected":false},"author":2,"featured_media":19873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[53,1,31],"tags":[],"class_list":["post-11039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afrique","category-uncategorized","category-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le truc g\u00e9nial de Steve Jobs pour convaincre n&#039;importe qui | HARISSA.COM<\/title>\n<meta name=\"description\" content=\"Ce format en six phrases est \u00e0 la fois souple et s\u00e9duisant. 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