La Tunisie veut mieux valoriser son huile d’olive<\/p>\n
LE MONDE<\/p>\n
<\/canvas><\/p>\nLe pays pourrait \u00e9couler 180 000 tonnes d’huile d’olive sur la saison 2017-2018. Le troisi\u00e8me exportateur mondial du pr\u00e9cieux jus mise sur un prix moins \u00e9l\u00e9v\u00e9 que la concurrence et joue d\u00e9sormais la carte du bio.<\/p>\nChronique. Quel est le point commun entre le lablabi, la chakchouka et la salade m\u00e9chouia ? Ce sont des sp\u00e9cialit\u00e9s culinaires tunisiennes, direz-vous sans h\u00e9siter. Avec raison. Mieux encore, ces plats n\u00e9cessitent une bonne rasade d’huile d’olive. Et pour cause. La d\u00e9licieuse cuisine du pays du jasmin et de la harissa ne peut gu\u00e8re se passer de cet ingr\u00e9dient pr\u00e9cieux. Mais le bon coup de fourchette de la population et des touristes ne suffit pas \u00e0 tarir la source. Il est vrai que l’arbre aux feuilles argent\u00e9es prend ses aises sur 1,8 million d’hectares. De quoi positionner la Tunisie comme troisi\u00e8me exportateur mondial d’huile d’olive cette ann\u00e9e, derri\u00e8re l’Espagne et l’Italie.<\/p>\nSelon les chiffres du Conseil ol\u00e9icole international, la Tunisie pourrait en \u00e9couler 180 000 tonnes sur la saison 2017-2018. Oubli\u00e9e la r\u00e9colte maigrelette de l’ann\u00e9e pr\u00e9c\u00e9dente, quand le flux avait \u00e9t\u00e9 r\u00e9duit de moiti\u00e9. Dame Nature avait aussi frapp\u00e9 durement l’Italie, faisant flamber le prix du jus press\u00e9 en Toscane, en Ombrie ou dans les Pouilles. Cette ann\u00e9e, si l’Italie et la Tunisie ont fait tourner les moulins \u00e0 plein r\u00e9gime, la potion est plus am\u00e8re pour l’Espagne. M\u00eame si le pays de Don Quichotte reste le premier producteur mondial avec 1,09 million de tonnes, le niveau des citernes a baiss\u00e9 de 15 %.<\/p>\nUne culture capricieuse<\/h2>\nL\u2019olivier est une culture capricieuse. Les fortes variations de niveau d\u2019une ann\u00e9e sur l\u2019autre ont contribu\u00e9 au jeu des vases communicants entre les pays. L\u2019huile suinte d\u2019une fronti\u00e8re \u00e0 l\u2019autre et ne coule pas toujours de source s\u00fbre. En France, Puget, la marque la plus connue, s\u2019abreuve essentiellement en Espagne. Il est vrai que la production hexagonale ne repr\u00e9sente qu\u2019une goutte de la collecte mondiale. Soit 2 800 tonnes estim\u00e9es pour 2018. La raret\u00e9 des oliveraies en France dope les prix. Les AOP \u2013 Corse, Nyons, vall\u00e9e des Baux-de-Provence ou Aix-en-Provence \u2013 se n\u00e9gocient \u00e0 pr\u00e8s de 20 euros le litre. De l\u2019or en bouteille\u2026<\/p>\nLa Tunisie, elle, a longtemps aliment\u00e9 les march\u00e9s en vrac. \u00ab C\u2019est un h\u00e9ritage. D\u00e9j\u00e0, dans l\u2019Antiquit\u00e9, Carthage livrait Rome en \u201chuile africaine\u201d<\/em> \u00bb, <\/em>explique Khalil Kammoun, directeur du d\u00e9veloppement de la soci\u00e9t\u00e9 CHO. Ce groupe familial illustre la volont\u00e9 de la Tunisie de mieux valoriser le jus de l\u2019olive. Avec la marque Terra Delyssa, elle met la pression dans les rayons de la grande distribution. Aux Etats-Unis, au Canada, en Allemagne, mais aussi en France.<\/p>\nAvec un positionnement sur le prix \u00e0 6,60 euros le litre, contre 7,80 euros pour Puget, elle a d\u00e9j\u00e0 grappill\u00e9 6 % de part de march\u00e9. Elle joue maintenant la carte du bio pour valoriser au mieux le made in Tunisia. Mais la route est encore longue pour rejoindre le clan des nectars les plus pris\u00e9s. Comme l\u2019italien Il Fornacino, s\u00e9lectionn\u00e9 par Eric Verdier, d\u00e9gustateur \u00e9m\u00e9rite d\u2019huiles d\u2019olive et s\u00e9lectionneur des meilleurs crus de la plan\u00e8te pour Oliviers & Co. Un grand cru commercialis\u00e9 \u00e0 34 euros les 500 millilitres\u2026\n <\/p>\n","protected":false},"excerpt":{"rendered":"La Tunisie veut mieux valoriser son huile d’olive LE MONDE Le pays pourrait \u00e9couler 180 000 tonnes d’huile d’olive sur la saison 2017-2018. Le troisi\u00e8me exportateur mondial du pr\u00e9cieux jus mise sur un prix moins \u00e9l\u00e9v\u00e9 que la concurrence et joue d\u00e9sormais la carte du bio. Chronique. Quel est le point commun entre le lablabi, la chakchouka… <\/p>\n","protected":false},"author":1,"featured_media":59690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-59689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nLa Tunisie veut mieux valoriser son huile d'olive | HARISSA.COM<\/title>\n<meta name=\"description\" content=\"La Tunisie veut mieux valoriser son huile d'olive LE MONDE Le pays pourrait \u00e9couler 180 000 tonnes d'huile d'olive sur la saison 2017-2018. 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Le pays pourrait \u00e9couler 180 000 tonnes d’huile d’olive sur la saison 2017-2018. Le troisi\u00e8me exportateur mondial du pr\u00e9cieux jus mise sur un prix moins \u00e9l\u00e9v\u00e9 que la concurrence et joue d\u00e9sormais la carte du bio.<\/p>\n
Chronique. Quel est le point commun entre le lablabi, la chakchouka et la salade m\u00e9chouia ? Ce sont des sp\u00e9cialit\u00e9s culinaires tunisiennes, direz-vous sans h\u00e9siter. Avec raison. Mieux encore, ces plats n\u00e9cessitent une bonne rasade d’huile d’olive. Et pour cause. La d\u00e9licieuse cuisine du pays du jasmin et de la harissa ne peut gu\u00e8re se passer de cet ingr\u00e9dient pr\u00e9cieux. Mais le bon coup de fourchette de la population et des touristes ne suffit pas \u00e0 tarir la source. Il est vrai que l’arbre aux feuilles argent\u00e9es prend ses aises sur 1,8 million d’hectares. De quoi positionner la Tunisie comme troisi\u00e8me exportateur mondial d’huile d’olive cette ann\u00e9e, derri\u00e8re l’Espagne et l’Italie.<\/p>\n
Selon les chiffres du Conseil ol\u00e9icole international, la Tunisie pourrait en \u00e9couler 180 000 tonnes sur la saison 2017-2018. Oubli\u00e9e la r\u00e9colte maigrelette de l’ann\u00e9e pr\u00e9c\u00e9dente, quand le flux avait \u00e9t\u00e9 r\u00e9duit de moiti\u00e9. Dame Nature avait aussi frapp\u00e9 durement l’Italie, faisant flamber le prix du jus press\u00e9 en Toscane, en Ombrie ou dans les Pouilles. Cette ann\u00e9e, si l’Italie et la Tunisie ont fait tourner les moulins \u00e0 plein r\u00e9gime, la potion est plus am\u00e8re pour l’Espagne. M\u00eame si le pays de Don Quichotte reste le premier producteur mondial avec 1,09 million de tonnes, le niveau des citernes a baiss\u00e9 de 15 %.<\/p>\n
L\u2019olivier est une culture capricieuse. Les fortes variations de niveau d\u2019une ann\u00e9e sur l\u2019autre ont contribu\u00e9 au jeu des vases communicants entre les pays. L\u2019huile suinte d\u2019une fronti\u00e8re \u00e0 l\u2019autre et ne coule pas toujours de source s\u00fbre. En France, Puget, la marque la plus connue, s\u2019abreuve essentiellement en Espagne. Il est vrai que la production hexagonale ne repr\u00e9sente qu\u2019une goutte de la collecte mondiale. Soit 2 800 tonnes estim\u00e9es pour 2018. La raret\u00e9 des oliveraies en France dope les prix. Les AOP \u2013 Corse, Nyons, vall\u00e9e des Baux-de-Provence ou Aix-en-Provence \u2013 se n\u00e9gocient \u00e0 pr\u00e8s de 20 euros le litre. De l\u2019or en bouteille\u2026<\/p>\n
La Tunisie, elle, a longtemps aliment\u00e9 les march\u00e9s en vrac. \u00ab C\u2019est un h\u00e9ritage. D\u00e9j\u00e0, dans l\u2019Antiquit\u00e9, Carthage livrait Rome en \u201chuile africaine\u201d<\/em> \u00bb, <\/em>explique Khalil Kammoun, directeur du d\u00e9veloppement de la soci\u00e9t\u00e9 CHO. Ce groupe familial illustre la volont\u00e9 de la Tunisie de mieux valoriser le jus de l\u2019olive. Avec la marque Terra Delyssa, elle met la pression dans les rayons de la grande distribution. Aux Etats-Unis, au Canada, en Allemagne, mais aussi en France.<\/p>\nAvec un positionnement sur le prix \u00e0 6,60 euros le litre, contre 7,80 euros pour Puget, elle a d\u00e9j\u00e0 grappill\u00e9 6 % de part de march\u00e9. Elle joue maintenant la carte du bio pour valoriser au mieux le made in Tunisia. Mais la route est encore longue pour rejoindre le clan des nectars les plus pris\u00e9s. Comme l\u2019italien Il Fornacino, s\u00e9lectionn\u00e9 par Eric Verdier, d\u00e9gustateur \u00e9m\u00e9rite d\u2019huiles d\u2019olive et s\u00e9lectionneur des meilleurs crus de la plan\u00e8te pour Oliviers & Co. Un grand cru commercialis\u00e9 \u00e0 34 euros les 500 millilitres\u2026\n <\/p>\n","protected":false},"excerpt":{"rendered":"La Tunisie veut mieux valoriser son huile d’olive LE MONDE Le pays pourrait \u00e9couler 180 000 tonnes d’huile d’olive sur la saison 2017-2018. Le troisi\u00e8me exportateur mondial du pr\u00e9cieux jus mise sur un prix moins \u00e9l\u00e9v\u00e9 que la concurrence et joue d\u00e9sormais la carte du bio. Chronique. Quel est le point commun entre le lablabi, la chakchouka… <\/p>\n","protected":false},"author":1,"featured_media":59690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-59689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nLa Tunisie veut mieux valoriser son huile d'olive | HARISSA.COM<\/title>\n<meta name=\"description\" content=\"La Tunisie veut mieux valoriser son huile d'olive LE MONDE Le pays pourrait \u00e9couler 180 000 tonnes d'huile d'olive sur la saison 2017-2018. 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Avec un positionnement sur le prix \u00e0 6,60 euros le litre, contre 7,80 euros pour Puget, elle a d\u00e9j\u00e0 grappill\u00e9 6 % de part de march\u00e9. Elle joue maintenant la carte du bio pour valoriser au mieux le made in Tunisia. Mais la route est encore longue pour rejoindre le clan des nectars les plus pris\u00e9s. Comme l\u2019italien Il Fornacino, s\u00e9lectionn\u00e9 par Eric Verdier, d\u00e9gustateur \u00e9m\u00e9rite d\u2019huiles d\u2019olive et s\u00e9lectionneur des meilleurs crus de la plan\u00e8te pour Oliviers & Co. Un grand cru commercialis\u00e9 \u00e0 34 euros les 500 millilitres\u2026\n <\/p>\n","protected":false},"excerpt":{"rendered":"
La Tunisie veut mieux valoriser son huile d’olive LE MONDE Le pays pourrait \u00e9couler 180 000 tonnes d’huile d’olive sur la saison 2017-2018. Le troisi\u00e8me exportateur mondial du pr\u00e9cieux jus mise sur un prix moins \u00e9l\u00e9v\u00e9 que la concurrence et joue d\u00e9sormais la carte du bio. Chronique. Quel est le point commun entre le lablabi, la chakchouka… <\/p>\n","protected":false},"author":1,"featured_media":59690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-59689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n