{"id":60451,"date":"2018-08-23T18:00:00","date_gmt":"2018-08-23T18:00:00","guid":{"rendered":""},"modified":"2018-08-23T18:00:00","modified_gmt":"2018-08-23T18:00:00","slug":"complement-d-enquete-tati-une-famille-en-or","status":"publish","type":"post","link":"https:\/\/harissa.com\/news-wp\/complement-d-enquete-tati-une-famille-en-or\/","title":{"rendered":"\u00ab\u00a0Compl\u00e9ment d&rsquo;enqu\u00eate\u00a0\u00bb. Tati : une famille en or"},"content":{"rendered":"<p>\u00ab\u00a0Compl\u00e9ment d&rsquo;enqu\u00eate\u00a0\u00bb. Tati : une famille en or<\/p>\n<section>&nbsp;<\/p>\n<p>Pr\u00e9sent\u00e9 parThomas Sotto<\/p>\n<\/section>\n<p>C&rsquo;est \u00e0 Barb\u00e8s que tout commence, en 1948 : au num\u00e9ro 2 du boulevard Rochechouart, en face du m\u00e9tro a\u00e9rien. Jules Ouaki, un Juif tunisien venu&nbsp;d&rsquo;un autre quartier populaire, la Goulette de Tunis, y ouvre ce qui va devenir le temple du textile bon march\u00e9. Dans une ambiance de souk, sur 50 m\u00e8tres carr\u00e9s, v\u00eatements d\u00e9stock\u00e9s, culottes, collants \u00e0 1 franc, linge de maison, casseroles&#8230; le&nbsp;tout \u00e0 prix cass\u00e9s. Juste ce dont a besoin la population dans l&rsquo;imm\u00e9diate apr\u00e8s-guerre.<\/p>\n<p><iframe loading=\"lazy\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\" frameborder=\"0\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XzYGUGFzSis\" width=\"100%\"><\/iframe><\/p>\n<p>Avec ses bacs \u00e0&nbsp; fouille, son slogan \u00ab\u00a0Tati, les plus bas prix\u00a0\u00bb et son logo vichy rose et blanc aux couleurs ch\u00e8res \u00e0&nbsp;Brigitte Bardot, le magasin de Barb\u00e8s r\u00e9volutionne le commerce et devient vite l&#8217;embl\u00e8me du quartier. Et plus encore : un parfait symbole de la France des Trente Glorieuses, une institution. Jusqu&rsquo;\u00e0 35&nbsp;millions de visiteurs par an (dans les ann\u00e9es 80)\u2026 plus qu&rsquo;un monument parisien&nbsp;! Tati figure m\u00eame dans les guides touristiques japonais.&nbsp;<\/p>\n<h2>Age d&rsquo;or<\/h2>\n<p>\u00ab\u00a0Tati est l&rsquo;enseigne pionni\u00e8re de la vente de produits discount en France !\u00a0\u00bb clame aujourd&rsquo;hui&nbsp;le site de la marque. Mais son fondateur n&rsquo;allait pas se contenter d&rsquo;\u00eatre un pionnier. Son ambition : devenir les Galeries Lafayette du pauvre. Le&nbsp;Tati de Barb\u00e8s s&rsquo;agrandit, colonise les immeubles voisins (surtout des h\u00f4tels de passe). Dans les ann\u00e9es 1970, c&rsquo;est une grande surface de 3&nbsp;000&nbsp;m\u00e8tres carr\u00e9s o\u00f9 se pressent chaque jour&#8230; 40&nbsp;000&nbsp;clients !<\/p>\n<p>Puis deux autres Tati parisiens attirent les foules, l&rsquo;un place de la R\u00e9publique, l&rsquo;autre rue de Rennes \u2013&nbsp;c&rsquo;est devant ses vitrines&nbsp;que, le 17 septembre 1986, un attentat \u00e0 la bombe fera 7&nbsp;morts et 55 bless\u00e9s. L&rsquo;enseigne conquiert la province (dix magasins, \u00e0 Lille, Lyon, Marseille&#8230;) et l&rsquo;outre-mer (cinq magasins). A l&rsquo;\u00e9poque, un fabricant de textile fran\u00e7ais sur quatre travaille pour Tati, qui emploie des milliers de salari\u00e9s. C&rsquo;est l&rsquo;\u00e2ge d&rsquo;or de la marque.<\/p>\n<h2>Tati orphelin<\/h2>\n<p>Atteint d&rsquo;un cancer, Jules Ouaki meurt en 1982, mais Tati reste en famille. Sa femme El\u00e9onore reprend le flambeau, puis son fils a\u00een\u00e9, qui d\u00e9c\u00e8de dans un accident, puis un autre de ses six fils, Fabien. Celui-ci n&rsquo;est pas un gestionnaire, mais il se lance dans une communication et une diversification tous azimuts. Cinq&nbsp;enseignes sp\u00e9cialis\u00e9es voient le jour : Tati Or, Tati Mariage, Tati Vacances, Tati Optic et Tati Phone.&nbsp;<em>\u00ab\u00a0Folie des grandeurs\u00a0\u00bb,<\/em>d\u00e9noncent les anciens du groupe.<\/p>\n<p><em>\u00ab\u00a0Avant, Tati c&rsquo;\u00e9tait cheap, aujourd&rsquo;hui c&rsquo;est chic.\u00a0\u00bb<\/em>&nbsp;Le PDG d\u00e9cri\u00e9 a le sens de la fomule. Chic, et m\u00eame branch\u00e9&nbsp;: le couturier Azzedine Ala\u00efa lui dessine une collection. Il y aura aussi une (\u00e9ph\u00e9m\u00e8re) ligne de pr\u00eat-\u00e0-porter, \u00ab\u00a0La rue est \u00e0 nous&nbsp;!\u00a0\u00bb.&nbsp;Fabien Ouaki poursuit sa strat\u00e9gie d&rsquo;expansion \u00e0 l&rsquo;international&nbsp;: Europe et \u00c9tats-Unis en 1994, Afrique du Sud en 1996. Tati d\u00e9barque \u00e0 New York, et s&rsquo;offre la Cinqui\u00e8me avenue avec un magasin de robes de mari\u00e9es \u2013&nbsp;un flop retentissant.<\/p>\n<h2>L&#8217;empire s&rsquo;effondre<\/h2>\n<p>En France, les ann\u00e9es 2000 voient l&rsquo;arriv\u00e9e sur le march\u00e9 de&nbsp;concurrents s\u00e9v\u00e8res : face aux Zara, H&amp;M, La Halle aux v\u00eatements et autres Kiabi, Tati n&rsquo;a plus le monopole de la fringue pas ch\u00e8re. En ao\u00fbt 2003, c&rsquo;est la cessation de paiement. L&rsquo;ann\u00e9e suivante, l&rsquo;enseigne est rachet\u00e9e par Eram, via sa filiale Vetura. Malgr\u00e9 les projets (ouvertures dans les pays du Maghreb et de l&rsquo;Europe de l&rsquo;Est) et un site internet aux 10&nbsp;000&nbsp;r\u00e9f\u00e9rences, les ventes s&rsquo;effondrent et les pertes se creusent.<\/p>\n<p>Le groupe finit par \u00eatre plac\u00e9 en&nbsp;redressement judiciaire le 4 mai 2017. Eram jette l&rsquo;\u00e9ponge. A Barb\u00e8s,&nbsp;salari\u00e9s et riverains redoutent la vie sans Tati\u2026 En 2017, apr\u00e8s des mois de conflit social, un repreneur est d\u00e9sign\u00e9 : le groupe Gifi, qui offre de conserver 1\u2009428 des 1\u2009700 emplois\u2026 avec tout de m\u00eame 300&nbsp;licenciements.<\/p>\n<h2>La saga Tati par ceux qui l&rsquo;ont v\u00e9cue&nbsp;<\/h2>\n<p>Autant le p\u00e8re, parti de rien pour devenir millionnaire gr\u00e2ce \u00e0 une recette r\u00e9volutionnaire (des stocks achet\u00e9s hors mode et hors saison, sans interm\u00e9diaire, qu&rsquo;il faisait tourner tr\u00e8s vite) \u00e9tait visionnaire, autant le fils est critiqu\u00e9 pour une gestion hasardeuse qui a mis l&rsquo;entreprise en p\u00e9ril. A-t-il vu trop grand ? Dans \u00ab\u00a0Compl\u00e9ment d&rsquo;enqu\u00eate\u00a0\u00bb, des membres de la famille Ouaki, des associ\u00e9s, d&rsquo;anciens salari\u00e9s et ceux qui ont v\u00e9cu la saga Tati de l&rsquo;int\u00e9rieur ouvrent l&rsquo;album de famille.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Compl\u00e9ment d&rsquo;enqu\u00eate\u00a0\u00bb. Tati : une famille en or &nbsp; Pr\u00e9sent\u00e9 parThomas Sotto C&rsquo;est \u00e0 Barb\u00e8s que tout commence, en 1948 : au num\u00e9ro 2 du boulevard Rochechouart, en face du m\u00e9tro a\u00e9rien. Jules Ouaki, un Juif tunisien venu&nbsp;d&rsquo;un autre quartier populaire, la Goulette de Tunis, y ouvre ce qui va devenir le temple du textile&hellip;&nbsp;<\/p>\n","protected":false},"author":1,"featured_media":60452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-60451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Compl\u00e9ment d&#039;enqu\u00eate&quot;. 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