{"id":69747,"date":"2024-06-23T21:20:15","date_gmt":"2024-06-23T21:20:15","guid":{"rendered":""},"modified":"2024-06-23T21:20:15","modified_gmt":"2024-06-23T21:20:15","slug":"l-histoire-des-jeans-levi-strauss","status":"publish","type":"post","link":"https:\/\/harissa.com\/news-wp\/l-histoire-des-jeans-levi-strauss\/","title":{"rendered":"L’HISTOIRE DES JEANS LEVI STRAUSS"},"content":{"rendered":"
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L’HISTOIRE DES JEANS LEVI STRAUSS <\/span><\/div>\n
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Loeb Strauss est n\u00e9 le 26 f\u00e9vrier 1829 \u00e0 Buttenheim, en royaume de Bavi\u00e8re de Hirsch Strauss et Rebecca Haas <\/span>Strauss, des juifs ashk\u00e9nazes. Il avait pour nom de naissance L\u00f6b (ou Loeb) Strauss., Rebecca, Loeb, Fanny, la s\u0153ur a\u00een\u00e9e Maila \u00e9migr\u00e8rent \u00e0 New York pour rejoindre ses fr\u00e8res, Jonas et Louis, qui travaillaient dans le domaine du textile. <\/span><\/div>\n<\/div>\n
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Levi Strauss & Co.<\/span><\/strong><\/div>\n<\/div>\n
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Quand les nouvelles de la ru\u00e9e vers l\u2019or en Californie se font entendre \u00e0 l’ouest du pays, Levi d\u00e9m\u00e9nage \u00e0 San Francisco, en Californie pour faire fortune et ouvrir un commerce de tissus. Il fonde l’entreprise Levi Strauss & Co.. Sa soci\u00e9t\u00e9 importe de la mercerie, des v\u00eatements, <\/span><\/div>\n
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Ce sont ces magasins qui ont contribu\u00e9 \u00e0 \u00e9quiper les mineurs de la ru\u00e9e vers l’or et \u00e0 terme, les nouvelles familles qui ont commenc\u00e9 \u00e0 peupler les r\u00e9gions de l’Ouest. <\/span><\/div>\n
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En janvier 1853, il devint citoyen am\u00e9ricain et prend le pr\u00e9nom de Levi (son pr\u00e9nom h\u00e9bra\u00efque). La premi\u00e8re adresse o\u00f9 Levi dirige ses affaires est au 90 Sacramento Street, et le nom de son entreprise est tout simplement Levi Strauss. <\/span><\/div>\n
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Dans les ann\u00e9es 1850, cet endroit est tr\u00e8s proche du front de mer, pratique pour la r\u00e9ception et la vente des marchandises qui arrivent par bateau de son fr\u00e8re Jonas, bas\u00e9 \u00e0 New York..<\/span><\/div>\n<\/div>\n
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Trentenaire, Levi est d\u00e9j\u00e0 une figure bien connue dans la ville. Il est actif dans les affaires et la vie culturelle de San Francisco, et soutient activement la communaut\u00e9 juive, dont le Temple Imanu-El (signifiant en h\u00e9breu Dieu est avec nous, nom tr\u00e8s ancien qui devint plus tard, d\u00e9form\u00e9 par la langue latine \u00ab\u00a0Emmanuel\u00a0\u00bb), premi\u00e8re synagogue de la ville. <\/span><\/div>\n
Malgr\u00e9 sa stature d’homme d’affaires important, il insiste pour que ses employ\u00e9s l’appellent L\u00e9vi, et non pas Monsieur Strauss.<\/span><\/div>\n
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En 1872, Jacob Davis, tailleur de Reno dans le Nevada mais aussi l’un des clients r\u00e9guliers de Levi Strauss (il achetait des rouleaux de tissu de la soci\u00e9t\u00e9 pour l’utiliser pour sa propre entreprise), \u00e9crit \u00e0 Levi Strauss pour lui parler d’un proc\u00e9d\u00e9 qu’il a invent\u00e9 pour riveter les coins des poches sur les pantalons d’homme. Il voulait faire breveter cette id\u00e9e nouvelle, mais avait besoin d’un partenaire d’affaires, ainsi il propose de breveter le proc\u00e9d\u00e9 en commun. Levi a \u00e9t\u00e9 enthousiasm\u00e9 par l’id\u00e9e et le brevet est accord\u00e9 aux deux hommes le 20 mai 1873, le blue jeans est n\u00e9.<\/span><\/div>\n
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Il savait que la demande serait formidable pour ces rivets \u00ab salopettes cintr\u00e9s \u00bb (l’ancien nom de jeans), ainsi Levi amena Jacob Davis \u00e0 San Francisco afin de superviser la premi\u00e8re installation de fabrication de la c\u00f4te ouest. Dans les ann\u00e9es 1880, Levi loua des locaux d’usine, puis ouvrit sa propre usine au sud de Market Street. Le c\u00e9l\u00e8bre Jean 501 connu \u00e0 l’\u00e9poque simplement comme \u00ab XX \u00bb – a \u00e9t\u00e9 rapidement un best-seller, tout comme les autres produits rivet\u00e9s ajout\u00e9s aux nouvelles lignes fabriqu\u00e9es par Levi et Jacob.<\/span><\/div>\n
. En 1890, c’est l’ann\u00e9e durant laquelle le \u00ab XX \u00bb devient le \u00ab Levi’s 501 \u00bb que Levi et ses neveux constituent officiellement la soci\u00e9t\u00e9<\/span><\/div>\n<\/div>\n
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S’il n’est pas l’inventeur du rivet, Levi Strauss se caract\u00e9rise par un sens des affaires. C’est lui qui privil\u00e9gie le pantalon et qui initie la communication de la marque :<\/span><\/div>\n
\u2022 \u00e9tiquette au dos en cuir avec le dessin symbolisant la r\u00e9sistance du pantalon en 1886 ;<\/span><\/div>\n
\u2022 bon de garantie en 1892 ;<\/span><\/div>\n<\/div>\n
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Levi Strauss a \u00e9galement \u00e9t\u00e9 un des plus grands philanthropes de la ville. Levi a \u00e9t\u00e9 un contributeur du Pacific Hebrew Orphan Asylum and Home, de l’Eureka Benevolent Society et du Hebrew BoardRelief. En 1895, lui et un certain nombre d’autres \u00e9minents Sanfranciscains apport\u00e8rent des fonds pour construire un nouveau chemin de fer de San Francisco \u00e0 la vall\u00e9e de San Joaquin (un projet qui a malheureusement \u00e9chou\u00e9) et en 1897, Levi a fourni les fonds pour vingt-huit bourses d’\u00e9tudes \u00e0 l’Universit\u00e9 de Californie.<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

L’HISTOIRE DES JEANS LEVI STRAUSS       Loeb Strauss est n\u00e9 le 26 f\u00e9vrier 1829 \u00e0 Buttenheim, en royaume de Bavi\u00e8re de Hirsch Strauss et Rebecca Haas Strauss, des juifs ashk\u00e9nazes. Il avait pour nom de naissance L\u00f6b (ou Loeb) Strauss., Rebecca, Loeb, Fanny, la s\u0153ur a\u00een\u00e9e Maila \u00e9migr\u00e8rent \u00e0 New York pour rejoindre… <\/p>\n","protected":false},"author":1,"featured_media":69748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-69747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nL'HISTOIRE DES JEANS LEVI STRAUSS | HARISSA.COM<\/title>\n<meta name=\"description\" content=\"L'HISTOIRE DES JEANS LEVI STRAUSS       Loeb Strauss est n\u00e9 le 26 f\u00e9vrier 1829 \u00e0 Buttenheim, 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