{"id":8579,"date":"2014-04-09T00:47:31","date_gmt":"2014-04-09T00:47:31","guid":{"rendered":"https:\/\/harissa.com\/news-wp\/?p=8579"},"modified":"2014-04-09T00:47:31","modified_gmt":"2014-04-09T00:47:31","slug":"une-cuisiniere-arabe-gagne-la-version-israelienne-de-masterchef","status":"publish","type":"post","link":"https:\/\/harissa.com\/news-wp\/une-cuisiniere-arabe-gagne-la-version-israelienne-de-masterchef\/","title":{"rendered":"Une cuisini\u00e8re arabe gagne la version isra\u00e9lienne de \u00ab\u00a0Masterchef\u00a0\u00bb"},"content":{"rendered":"

\n\tUne cuisinière arabe gagne la version israélienne de "Masterchef"<\/p>\n

\n\t <\/p>\n

\n\tNATHALIE HAMOU<\/a> <\/p>\n

\n\t <\/p>\n

\n\tLa nouvelle « Master Chef » d'Israël est une résidente arabe israélienne, bardée de diplômes et virtuose de la cuisine arabe traditionnelle. La quatrième saison de la version israélienne de la célèbre émission culinaire a été remportée, samedi 5 avril, par Nof Atamna-Ismaïl. Titulaire d'un doctorat en microbiologie, et de plusieurs post-doctorats, cette candidate âgée de 33 ans a séduit le jury et le public en ajoutant des touches modernes à la cuisine arabe traditionnelle. Originaire de Baqa al-Gharbiyye, un village arabe situé dans la région centrale du Triangle, en bordure de la ligne verte, la gagnante a confié vouloir ouvrir une école de cuisine pour juifs et Arabes qui attireraient des étudiants venus des quatre coins du pays.<\/p>\n

\n
\n

\n\t\t <\/p>\n<\/figure>\n<\/div>\n

\n\t
\n\t« Cette expérience a été l'une des plus excitantes de ma vie », a-t-elle confié à l'issue de sa victoire, diffusée en prime time sur la seconde chaîne de télévision israélienne. Cette jeune mère de trois enfants qui a remporté le soutien du jury avec son plat « Le Printemps du Sultan », affrontait Ido Kronenberg, un quinqua de Savyon – une localité chic proche de Tel-Aviv – ainsi que Meseret Woldimikhal, une candidate d'origine éthiopienne de 42 ans. Au total, l'émission a été regardée par 37,8% des foyers israéliens, un score légèrement inférieur à celui de la finale 2013 du MasterChef local, qui avait pulvérisé tous les records, et comptait une autre Arabe<\/a> israélienne parmi ses finalistes, Salma Fiyumi, une infirmière musulmane portant le hidjab.<\/p>\n

\t« Plus arabe, plus israélienne et plus occidentale »<\/strong><\/p>\n

\tEn Israël, il n'est pas rare de voir concourir des candidats Arabes israéliens dans les émissions de télévision, nécessitant le vote du public. Mais paradoxalement, les annonceurs restent très frileux à l'égard de ce secteur, qui représente pourtant 20% de la population nationale. C'est ainsi que Sharq Media, une nouvelle agence spécialisée dans le secteur arabe israélien, évalue à 100 millions de shekels – 20 millions d'euros- les budgets publicitaires alloués au public arabe-israélien, sur un total annuel de 3,4 milliards de shekels.<\/p>\n

\tDirigée par Fadoul et Susan Mazzawi, la société Sharq Media qui a noué un partenariat avec le groupe de médias Web3, mise pour sa part sur la publicité digitale. Son objectif : aider les directeurs marketing à optimiser le ciblage publicitaire des internautes arabes-israéliens sur Facebook ou sur des applications mobiles. « Le secteur arabe israélien – à 80% composé de moins de 35 ans – est très sensible aux marques. Sa consommation connaît une triple évolution : plus israélienne, plus arabe et plus occidentale », observe Alon Shemesh, consultant pour Sharq Media.<\/p>\n

\tSelon une étude réalisée en 2012 par le département communication du collège académique de Rishon LeZion, en partenariat avec Google Israel, la population arabe- israélienne affiche par ailleurs un taux d'utilisation des réseaux sociaux équivalent à celui du public juif israélien (65%), tout en se montrant deux fois plus active dans la lecture de blogs (58%) que leurs concitoyens (26,5%).<\/p>\n","protected":false},"excerpt":{"rendered":"

Une cuisinière arabe gagne la version israélienne de "Masterchef"   NATHALIE HAMOU    La nouvelle « Master Chef » d'Israël est une résidente arabe israélienne, bardée de diplômes et virtuose de la cuisine arabe traditionnelle. La quatrième saison de la version israélienne de la célèbre émission culinaire a été remportée, samedi 5 avril, par Nof Atamna-Ismaïl. Titulaire d'un doctorat en… <\/p>\n","protected":false},"author":2,"featured_media":18855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[12,1],"tags":[],"class_list":["post-8579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-israel","category-uncategorized"],"yoast_head":"\nUne cuisini\u00e8re arabe gagne la version isra\u00e9lienne de "Masterchef" | HARISSA.COM<\/title>\n<meta name=\"description\" content=\"\u00ab Cette exp\u00e9rience a \u00e9t\u00e9 l'une des plus excitantes de ma vie \u00bb, a-t-elle confi\u00e9 \u00e0 l'issue de sa victoire, diffus\u00e9e en prime 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