ISRAEL - ADAM NEUMANN : WEWORK, LE "KIBBOUTZ 2.0"
Le fondateur et Directeur de la start-up WeWork, Adam Neumann, explique que son enfance en kibboutz et son expérience de l'armée en Israël sont à l'origine du projet WeWork.
WeWork est une start-up de co-working place. Le principe ? Louer des bureaux à la journée ou à la semaine à des start-up, dans un espace ouvert avec des parties communes ouvertes à tous. Aujourd'hui, WeWork est estimé à 20 milliards de dollars.
Pour Adam Neumann, fondateur et Directeur de WeWork, bien plus qu'un business, c'est une véritable mission. Celle de créer une véritable communauté.
Avec une enfance passée en partie dans les kibboutzim, Adam Neumann avoue volontiers s'être inspiré de cet esprit communautaire.
Publié dans Haaretz
Company founder and CEO Adam Neumann says his kibbutz childhood and Israeli army service molded WeWork, nicknamed 'Kibbutz 2.0' and valued at $20 billion. It's a mission, not just a business, he explains.
“We are here in order to change the world. Nothing less than that interests me.” This, in short, is the ambition of Adam Neumann, the Israeli founder of WeWork, with regard to the company he established six years ago, and which now has a valuation of about $20 billion. “There are simpler ways to make money. It’s possible to buy and sell real estate, for example. It isn’t necessary to raise a lot of money for that and to invest as much as we have invested,” he tells Haaretz.
The WeWork concept is already familiar: The company leases real estate spaces, renovates them, furnishes and upgrades them – and rents them out to its clients, who are then defined as “community members.” Members rent the spaces on a monthly basis and can enlarge or reduce the size of those spaces as their needs change. They do not have to worry about furniture, communications or electrical infrastructure, cleaning services or kitchenette management – all of these are part of the service.